SHINE YOUR LIGHT.

HELPING LEADERS BECOME BRIGHT SOURCES OF GUIDANCE AND INSPIRATION.

YOUR TRANSFORMATIONAL EXPERIENCE AWAITS.

  • 1:1 AND TEAM COACHING

    We specialize in 1:1 executive coaching and team engagements leveraging the latest innovation in psychometric professional development and assessment tools. Each engagement begins with an individual Lumina Spark self-assessment and portrait review.

    Our team engagements are designed around the four anchors of self-knowledge, valuing diversity, building rapport, and co-creating results.

  • PQ COACH™ GUIDED PODS

    Imagine yourself able to remain calm, clear-headed, stress-free, and positive even in the midst of handling work and life’s greatest challenges. What becomes possible for you, in achievement, in peace of mind and wellness, and in your relationships?

    Make a commitment now to boost your mental fitness. Join a 7-week PQ COACH™ guided POSITIVE INTELLIGENCE ® POD. Our next Cohort is launching soon.

  • LEADERSHIP RETREATS

    We design bespoke, transformative events that focus on wellness, building connection, and executive development.

    Through our partnership with Canyon Ranch, these all-inclusive events take place at their Lenox, Massachusetts, Tucson, Arizona, and Woodside, California properties.

    Contact us to learn more about our September and October 2023 programs.

  • I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.

    Maya Angelou

  • Don’t find customers for your products, find products for your customers.

    Seth Godin

  • To achieve great things, two things are needed: a plan and not quite enough time.

    Lenoard Bernstein

  • No matter what you do, your job is to tell your story.

    Gary Vaynerchuk

Courtney Addy Founded BEACON Collective, in 2018 to bring transformational experiences to leaders.

Prior to following her passion, she was a highly sought-after dynamic C-Suite executive and award-winning marketer with a career spanning 20 years at GE, most notably as the Global Chief Marketing Officer of GE Capital. She has held leadership roles in both B2B and DTC companies and recently, served as the Chief Growth Officer for an integrated media agency.

She is known for her storytelling skills, growth hacking, experiential design, high energy and passion for people. She has an insatiable curiosity and will probably make you laugh about her adventures as an “accidental farmer”.

She is a member of the International Coaching Federation and certified Lumina Spark practitioner. Courtney is committed to sustaining the quality of her practice through ongoing professional development.

She fondly refers to the Berkshires as “a lifestyle not a location” where she lives with her husband and two children.

Our Founder

AFFILIATIONS & PARTNERSHIPS